Fast Fashion, No Bueno | Land

We really hate fast fashion. Fast fashion is a term used to describe the quick production and sale of low-cost clothing. It is a trend that has become increasingly popular over the years, with fashion brands releasing new collections every few weeks. The fast fashion industry has grown exponentially due to the demand for cheap, trendy clothing. However, this trend has had negative impacts on both the environment and society.

One of the most significant negative impacts of fast fashion is its contribution to environmental pollution. The production of fast fashion requires large amounts of water, energy, and chemicals. The use of non-biodegradable synthetic fibers and dyes also contributes to environmental pollution. The production process generates a significant amount of waste, which often ends up in landfills or oceans.

In addition to environmental pollution, fast fashion also has negative impacts on society. Many workers in the fast fashion industry work long hours in poor working conditions for low wages. These workers are often located in developing countries where labor laws are not enforced, and workers are exploited. The fast fashion industry has been criticized for its lack of transparency and accountability in its supply chain.

Moreover, fast fashion encourages overconsumption and waste. Due to the low cost and trend-driven nature of fast fashion, consumers are encouraged to purchase more clothing than they need. This leads to a culture of disposable clothing, where clothing is worn only a few times before being thrown away. This not only wastes resources but also perpetuates the cycle of environmental pollution and exploitation.

In conclusion, the fast fashion industry has had negative impacts on both the environment and society. Environmental pollution and exploitation of workers are among the most significant negative impacts of fast fashion. Furthermore, the overconsumption and waste encouraged by fast fashion perpetuate this cycle of environmental degradation and exploitation. It is essential for consumers to be mindful of their consumption patterns and support sustainable and ethical fashion brands that prioritize transparency and accountability in their supply chain. Here at Sunken Paradise we do our best to audit every aspect of our supply time and only do releases around every two months. All of our clothing is made out of high quality fabrics that can be worn for years. Because, at the end of the day the purpose of a business is not just to churn out products mindlessly, unaware of their impacts on the planet, but to make sure that you balance financial success with positive social impact.

Support slow fashion and check out some of our t-shirts made from sustainable fabrics if you want to support ethical companies.